Tuesday, 30th November 2004 (4391 views)

The Jewelry Consumer Opinion Council (JCOC) has joined forces with website Jewelry.com to offer better data on consumer expectations and buying habits.

Starting last week, the partnership sees JCOC take control of certain market research functions and each group will cross promote each other via websites, email and other promotions.

JCOC is owned by MVI Marketing, whilst Andin International owns and develops Jewelry.com, according to National Jeweler.

Jewelry.com provides information on gold jewellery, trends, fashion and gift ideas and allows consumers to compare prices.

In addition, JCOC is an online panel of fine jewellery consumers who help provide information on jewellery issues.

 

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