Wednesday, 10th November 2004 (3801 views)

US jeweller Mirabelle has announced it has appointed a new leader for its marketing department.

The company is a second-generation fine jewellery manufacturer that offers jewellery in 18-carat gold, diamonds and precious gems, according to National Jeweler.

Mirabelle has already produced items for celebrity projects and recently moved to a base in Hollywood to be better positioned for further celebrity projects and requests from the entertainment industry.

Merlin C Warner will work as the vice president of marketing and business development and will be in control of distribution channel expansion and relationship development with existing partners.

"The industry is in a state of major change. Strategic brand partnering fuelled by innovation, will be Mirabelle's legacy," Mr Warner said.

"Right now, Mirabelle has set off on a journey that will establish us as one of the leaders and true innovators," he added.

 

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