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Gold jewellery sales sky high for Chinese airline

Tuesday, 5th October 2004 (4277 views)

Sales of gold jewellery are proving sky high for Chinese airline Cathay Pacific, as it experiences top sales results for its on-board 'sky plaza'.

The shopping experience up in the clouds is proving extremely popular, with sales of a host of items experiencing continuous increases.

Cathay service delivery director Quince Chong told The Standard: "Shopping has become as much a part of in-flight entertainment as movies and food, so over the years, we have greatly enhanced the shopping experience and expanded the range of products we offer."

One product that sells well is a pearl pendant with an 18 carat gold chain, priced at HK$1,880, which is exclusive to the company.

According to the firm, air travellers now spend around HK$10 million and HK$12 million each month, and Mr Chong claims the firm even lays on extra staff sometimes especially for the retail sales.

 

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