Tuesday, 22nd June 2004 (4277 views)

A specially designed ring has been unveiled by the Diamond Trading Company (DTC), created as part of promotion for the new Catwoman film.

Due for release in July, the film features Halle Berry and is set to be a huge summer Hollywood release.

The DTC has joined forces with Warner Bros. Pictures to help create a right-hand diamond ring especially.

Sally Morrison, director of the Diamond Information Center told JCK: "Catwoman was the perfect fit for us. Catwoman personifies all the attitudes and values of the woman who owns the diamond right hand ring: strong, beautiful, and stylish, sophisticated as well as sexy."

"Our film's message is very much one of empowerment and we feel that the concept behind the diamond right hand ring reflects Catwoman's spirit of confidence and independence," Louise Soper, vice president of National Promotions for Warner Bros. Pictures added.

The first time the company has launched such an entertainment based campaign, it will involve a new advert on TV and in print, a scene in the movie includes the ring and an online promotion to win one of four rings will be held.

 

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