Wednesday, 16th June 2004 (4330 views)

Affordable quality jewellery from a well-known US retailer is now available online in a new venture by the company.

Service Merchandise has reinvented itself as an online e-tailer and has created a new system to allow manufacturers and other vendors to work as partners with it.

The move means consumers will be able to get their hands on top jewellery at a fraction of the price.

Online jewellery sales at the company is showing steady growth, reporting a US high of $33 billion in the first quarter of this year.

Yuval Moed, Service Merchandise President and CEO told TMC: "Ebay revolutionised how consumers shop on-line; Service Merchandise is revolutionizing the way vendors are able to offer their products on-line.

"We have been thrilled with the consumer response to our site, clearly there was a need for affordable, quality jewellery that wasn't being met after Service Merchandise closed its physical doors."

Through the new service a number of vendors are able to reach a completely new consumer market and offer their products online for the first time.

 

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