Wednesday, 19th May 2004 (4397 views)

Internationally renowned jeweller Tiffany has revealed a new venture that will offer pearls and pearl jewellery.

Entitled IRIDESSE, the new brand will be run by Robert L Cepek, a 10-year veteran of Tiffany & Co with 28 years of experience in the jewellery industry.

Michael J. Kowalski, Tiffany's chairman and chief executive officer said: "We believe there is an important opportunity to present pearls and pearl jewellery in an innovative, exciting new retail format.

"Through IRIDESSE, we hope to establish a position of authority and merchandising leadership in this fragmented, underdeveloped jewellery category."

Pearls will be used in a number of creative ways as well as offering more traditional designs and items for everyday wear.

It is thought prices will range from around $100 to $40,000 and that around 20 IRIDESSE stores will be open within the next five years.

 

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