Wednesday, 12th May 2004 (4185 views)

Fine jewellery company LJ International (LJI) has announced that it will be selling and marketing its jewellery through a new joint venture with the China Commerce Group (CCG).

The move will help one of the fastest growing fine jewellery companies enter further into the Chinese consumer market.

Yu Chuan Yih, Chairman and CEO of LJ International commented: "Now, with the marketing power of China Commerce Group in our corner, we expect the new galleries in China to add significantly to our sales going forward and greatly raise consumer awareness of our product in China's huge and fast-growing market."

Over 2,000 stores, retail outlets and supermarkets are owned by the CCG and the highest-traffic locations will be identified for the jeweller as part of the deal.

In addition a partnership to open 200 mini stores is also planned for within the next two to five years in China.

LJI galleries have a dual function showcasing jewellery products for sale on the spot or allowing customers to order items online for next-day delivery.

Around 50 LJI jewellery gallery outlets are currently in operation in North America.

 

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