Tuesday, 11th May 2004 (4058 views)

Moving with the latest US fashion trend for yellow, yellow gold is proving popular and being marketed as the product for May.

The World Gold Council and Jewelry.com have actually named May 'National Gold Month'.

Shaye Strager, spokeswoman for the National Gold Council told the Philadelphia Inquirer: "The popularity of yellow has reinforced the warming trend in gold jewellery. It's because it's warm and the warm undertones of gold evoke a more emotional feel."

The colour for fashion this spring is reportedly the fastest colour humans register in their brains and produces feelings of "happiness and creativity" according to Renae Knapp, a Las Vegas colour expert.

Examples of latest products include golden lens sunglasses and fashion catwalk models covered in yellow.

 

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