Friday, 7th May 2004 (4029 views)

A new jewellery collection by one of the fastest growing fine jewellery firms in the world has started to be sold in China.

In a new deal between global retailer Carrefour and LJ International, jewellery adorned with coloured stones is being sold in hypermarkets in China.

'We're pleased to report that the initial sell-through of our products at Carrefour has exceeded our internal expectations, and that our coloured stones are popular with Carrefour shoppers, ' said Yu Chuan Yih, Chairman and CEO of LJ International

"Carrefour has long specialized in these jewellery lines, but the China retail market is a relatively new area of focus for selling such products," the chairman added.

The agreement is the latest venture by the company in its moves to expand in China.

LJ International opened its first showroom in the jewellery district of Hong Kong in January this year.

 

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