Tuesday, 20th April 2004 (4052 views)

US gold jewellery sales in 2003 saw a 2.5 per cent growth to $16.3 billion according to a new survey.

The NOP World survey, sponsored by the World Gold Council, highlighted the thirteenth consecutive yearly increase for the US.

WGC's regional director of the Americas, Michael Barlerin told Rapaport: "We are encouraged by the leading retailers' increasing inventory commitment to gold jewellery.

"Despite higher costs for the raw product, gold jewellery sales continue their moderate growth as female consumers choose to express themselves with the warm, stylish and evocative language of gold."

The key force behind the increase were bracelets, which grew by 8.2 per cent and 6.8 per cent for value and quantity respectively. In addition gold earrings were up by 2.6 per cent and 6.6 per accordingly.

Jewellery stores across the US saw sales increase by 2.3 per cent to $8.1 billion.

 

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