Friday, 5th March 2004 (4449 views)

A Greek jewellery firm is seeking to establish its international brand firmly in the public eye, as it promotes a number of gold collections.

Folli Follie, which operates luxury stores in New York, Paris, London, Tokyo, Hong Kong, Shanghai and Seoul, says it is marrying accessibility with quality.

“Our motto has always been affordable luxury,” explained George Koutsolioutsos, Folli Follie's vice president.

“We are a mass luxury brand, with a luxury goods strategy,” he told Kathimerini.

Now the brand is to be transported abroad, with the emphasis on establishing its name as an international benchmark.

“Our culture has always been set on high standards, never confined to local boundaries,” says Koutsolioutsos.

The firm says it has teams of Swiss, Italian, Greek and British designers working on two annual collections, as well as pieces from its exclusive 'K Collection' designed by founder Ketty Koutsolioutsos.

 

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