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Valentine's Day promotion helps fuel golden sales

Friday, 20th February 2004 (4893 views)

A Valentine's Day promotion in the United Arab Emirates has proved successful for the gold industry as well as two lucky residents.

Gold & Diamond Park's Valentine's Day promotion ended with Aida Issa and Isma Illahi Waren being awarded an 18-carat gold heart-shaped pendant and with the UAE's exclusive jewellery manufacturing and retailing outlet celebrating a boost in sales.

GDP manager Mohammed Taher Badri told TradeArabia News Valentine's Day was an important day in the jewellery retail calendar and that this year's promotion had helped to drive up demand.

The gold pendants were adorned with a single quality one carat diamond as part of a specially commissioned design by Al Nobala Diamonds (FZCO).

The jewellery retailer saw more than 28 daily draws held during the two promotions, which were overseen by a Department of Economic Development (DED) official.

The Park specialises in 18K, 21K, 22K & 24K gold and diamond jewellery.

 

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