Monday, 9th February 2004 (5039 views)

The Gold and Jewellery Group has said it was delighted with the response to its World Family Gold Coin promotion at the Dubai shopping festival.

The 'Win 47 Kilos of World Family Gold Coin' promotion has contributed to AED300 million in gold and jewellery sales already confirmed.

Pre-Eid sales came to AED195 million. The group said its intensive marketing activities during the Eid break have resulted in sales soaring by over 35 per cent to AED300 million in just seven days.

'The key to promotional success is innovation and determination,' Tawhid Abdullah, chairman of the Gold and Jewellery Group, told AME Info.

Laila Souhail, corporate alliance director said: 'It is encouraging to see such an innovative and complimentary product being launched onto the Dubai market. The World Family Gold Coin represents all that is good about the Dubai Shopping experience - quality, competitive pricing and imagination.'

The World Family Commemorative Gold Coin promotion offers festival prizes of one kilo of gold. The prize will be distributed in the form of 100 World Family commemorative gold coins each day.

Shoppers also have a chance to scratch and win thousands gold coins and 'Win Back Half your purchase' during DSF 2004.

 

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