Azva launches new gold bridal jewellery collection

Published 28th July 2013

Categories: Jewellery

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Alia Bhatt debuts on the ramp as showstopper adorning beautiful Azva ensemble

New Delhi, July 28, 2013: With the bridal season just around the corner, Azva by World Gold Council showcased new range of 22kt gold bridal jewellery at the fourth edition of India Bridal Fashion Week. With designs meant to capture the imagination and fancy of the contemporary Indian bride, the new Azva collection featured perfect couture gold jewellery crafted by some of the best craftsmen in the country. Donning a flowing gold gown, Alia Bhatt sizzled on the ramp in a stunning Azva neck piece, bracelet and earrings as the showstopper.

Azva bridal jewellery is inspired by seven vows, an integral Indian wedding ritual. Each design is as eternal, as precious and as emotional as the promises made by the couple to each other on their wedding day. Each piece reflects the idea of seven with beautifully handcrafted seven elements such as flowers, circles and rows fashioned in 22kt gold. Azva’s new collection comprises of classic miniature jhumkis and pendant sets to seven row haars and ghungroo based jewellery.

Commenting on Azva’s new collection, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, “Azva is designed for modern, contemporary and fashion conscious bride of today who appreciates fine craftsmanship in jewellery. We have unveiled our new gold bridal jewellery collection at this grand platform with the young and gorgeous Alia Bhatt. Alia fits perfectly well with Azva’s concept of the young Indian bride who is not only fashion conscious but also appreciates fine designs.”

Commenting on being the showstopper for Azva, Alia Bhatt said, “I couldn’t have asked for a better way to debut on the ramp, than wearing exquisite gold bridal jewellery. Gold we know is must for any Indian marriage; new Azva collection is a fantastic combination of creativity, design, craftsmanship and fashion that will excite all young to be brides.”

Azva through their exclusive show at India Bridal Fashion Week highlighted the new trends in bridal gold jewellery. Complementing the collection was a mesmerising performance by the group of Shillong Chamber Choir who performed a medley of their favourite songs to keep the audience enthralled throughout the show.

Azva’s new bridal collection comprises of necklace sets, earrings and bracelet ensembles. The collection will be available at leading jewellery stores from October 2013 onwards.

FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.

FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.
AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.

The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.

AZVA BY WORLD GOLD COUNCIL: The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.

Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification.  Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com.

Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved

AMR INFRASTRUCTURE : AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.

AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.

Henna Punjabi | Simmi Sharma
Genesis Burson-Marsteller
E: henna.punjabi@bm.com | simmi.sharma@bm.com 
M: + 91 9820880243 | +91 9833662995

Rakhi Khanna
World Gold Council
E: rakhi.khanna@gold.org
T: + 91 9987045485