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London AM fix US$1376.75 
ETF(AUM)US$80,719m 
Main Content

Why, How and Where

  • Why invest

    Why invest

    Gold is a foundation asset within any long term savings or investment portfolio. For centuries, particularly during times of financial stress and the resulting 'flight to quality', investors have sought to protect their capital in assets that offer safer stores of value. A potent wealth preserver, gold’s stability remains as compelling as ever for today’s investor.

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  • How to invest

    How to invest

    A growing range of methods now allows investors to either buy gold, or simply gain exposure to gold price movements. From gold coins, online accounts, exchange traded funds and complex financial products, to mining stocks, the most appropriate gold investments will depend upon the investor’s specific requirements and outlook.

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  • Where to invest

    Where to invest

    Access our ‘Where to buy gold’ directory and simply search by country and product.

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