Why do people wear gold jewellery?

Wearing gold not only enhances strong emotional feelings for its wearer but also completes a woman's appearance - it makes women feel indulgent, beautiful, successful, confident and sexy.  Women who wear gold jewellery consider it to be an integral part of their appearance, and consider it as a necessary item rather than just an accessory.  There are also traditional reasons for wearing gold, such as for marriage, religion, and family gifting. 

Gold also has a lasting financial value, which supports consumers' decision when buying gold jewellery, and can often be the reason why women prefer gold to other jewellery or luxury products.

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