Why do people invest in gold?

People around the world invest in gold for many different reasons.  Many people view gold as a reliable source of value in times of trouble.  Gold offers insurance against stock market failure and has proved to be a liquid, transportable asset for refugees needing to flee their countries.

More and more people understand that by investing in gold, they are protecting themselves against a range of risks, such as weakness of the US dollar; unexpected inflation; and low returns on other assets.  Some people simply want to own as asset they can trust, because it is real and holds its value over the long term.

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