ࡱ> PRO3 bjbjKK .$)w)wl 8 #@ L` ` ` ` T t  ???????$A C? L P  ?,` ` ?",,, ` ` ?, ?,,6;N?`  2ya :<&N?<?<#@<fD XFN?, WORLD GOLD COUNCIL & ROYAL COLLEGE OF ART UNVEIL GRIMA AWARD WINNER Energy, elasticity and responsiveness of gold explored Collection to be exhibited at RCA final degree show, 27 May to 5 June London, 19 May 2005: HyunKyung Park, a graduating student on the Goldsmithing, Silversmithing, Metalwork and Jewellery (GSM&J) MA course at the Royal College of Art, has been awarded the 2005 Grima Award by the World Gold Council (WGC). Set up to support and encourage continued innovation in gold jewellery design, the Grima Award is named after Andrew Grima, royal-appointed jeweller and one of the founders of modern jewellery design. The accompanying bursary is provided to help support a students studies and the development of their final collection. Based around the energy, elasticity and responsiveness of gold, HyunKyungs work breaks new ground in jewellery design and addresses the changing landscape of modern jewellery. According to 2004 gold demand figures recently published by the WGC, consumers around the world are increasingly buying high quality gold jewellery and pieces with a more contemporary, stylish design. HyunKyungs collection reflects the demands of the market - it contains artistic, structural pieces made from 18 and 20 carat gold which signal a fresh attitude to gold jewellery design. Philip Olden, Managing Director, International Marketing and Jewellery at the World Gold Council, commented: Gold demand figures from across the world demonstrate that the consumer market for gold is continuing to evolve in face of potential competition from share of wallet items such as consumer goods and electronics, such as mobile phones, and weekends away. As a result, we are seeing growing interest in stylish, quality gold pieces. HyunKyungs work is particularly interesting because she demonstrates an inherent understanding of the evolving preferences of jewellery consumers, as well as finding new and interesting ways to make beautiful gold designs. He added that the young designers work is reminiscent of the annual World Gold Council Gold Expressions collection. Following a brief designed to address evolving tastes of jewellery consumers around the world, leading Italian manufacturers produce trendsetting gold jewellery pieces to inspire retailers and fashion editors worldwide. HyunKyungs collection will be part of the RCA final year degree show, which will be on display and for sale from 27 May to 5 June, as part of The Show: One at the Royal College of Art, Kensington Gore, London SW7 2EU. HyunKyungs work is already attracting interest and praise from the industry. Francesca Amfitheatrof, a renowned jewellery designer who has worked with brands including Marni, Chanel, Alessi and Garrard, commented on the collection: "This collection has the delicacy and at the same time the power of a flower. Using the art of alloy-making to create such a piece is a rarity these days, where commercial alloys prevail. Hyunkyung translates movement beautifully, as if she has taken a pen and created her stroke, her mark, but instead expressing this in gold." Professor David Watkins, Head of GSM&J at the RCA added; Hyun Kyung's unusual exploration of the tensile properties of precious metals has led to elegant and seductive jewellery". Last years World Gold Council Grima Award winner, David Goodwin, used cutting edge technology to explore the possibilities of jewellery within 3D design, creating rings that would be impossible to fabricate by hand. He went on to win the 2004 New Designer of the Year award at the New Designers show. David has also since spoken at a number of industry conferences and had his work published in magazines such as Wallpaper and Elle Decoration. Previous RCA GSM&J students also include Francesca Amfitheatrof, Malcolm Betts and Lara Bohinc. -Ends- Contact: For further information, contact Anita Saunders, head of public relations at the World Gold Council, on +44 207 826 4716, or 07769 682373, or e-mail  HYPERLINK "mailto:anita.saunders@gold.org" anita.saunders@gold.org. Holly Scothern, Capital MS&L on 07961 123676, or e-mail  HYPERLINK "mailto:holly.scothern@capitalmsl.com" holly.scothern@capitalmsl.com For further information about the RCA please contact Sue Bradburn, Media Relations Officer at the RCA on 020 7590 4114 or e:  HYPERLINK "mailto:sue.bradburn@rca.ac.uk" sue.bradburn@rca.ac.uk. Notes to Editors: World Gold Council The World Gold Council (WGC), a commercially-driven marketing organisation, is funded by the worlds leading gold mining companies. A global advocate for gold, the WGC aims to promote the demand for gold in all its forms through marketing activities in major international markets. For further information visit  HYPERLINK "http://www.gold.org" www.gold.org. Royal College of Art The Royal College of Art is the world's only wholly postgraduate university of art and design, specialising in teaching and research and offering the degrees of MA, MPhil and PhD across the disciplines of fine art, applied art, design, communications and humanities. There are over nine hundred masters and doctoral students and more than a hundred professionals interacting with them - including scholars, leading practitioners of art and design and innumerable specialists, advisors and distinguished visitors. GH '(Z[\yz%&'=>AS5CJOJQJ\^JaJjU5\jUjU0JjU jU B*ph5H*]CJ\5:GHI1 2 $dha$ & FF & FEƀF$8^8a$   {|@ASf6$$Ifl""64 la$If$Ifdh 9r $a$$dha$$a$$ Bud]ua$$a$ ,PP&P 1. 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