The World Gold Council creates value through the development of mutually beneficial alliances and activities with best in class partners.

We share our knowledge and insights with a range of organisations that are seeking greater insight into the world of gold or which are looking to develop commercially viable products, services or markets.

The World Gold Council has a strong track record of developing partnerships that lead to greater understanding of gold’s role in society, that create structural and lasting shifts in demand for gold, and that are commercially beneficial for all stakeholders. In investment, we place high value on the many strong, collaborative partnerships we’ve developed across the globe.

These partnerships advance our objectives on two principal levels:

• We educate investors about gold’s unique investment qualities and develop, sustain and increase demand for gold as an asset class.
• We improve access to physical gold investment across products and across geographies, working towards universal access.
   

Our Investment sector includes examples such as an initiative to develop the gold investment market with partners such as BullionVault. We also partner the Chinese Bank ICBC – the largest bank in the world - collaborating on development of the Chinese gold investment market.

In Technology, we work with world-class organisations and companies to promote the use of gold in current markets and accelerate the rate at which promising science relating to gold is turned into practical new uses. We partner with high tech start-ups such as Nanostellar, leading industrial business such as Johnson Matthey, and academic institutions across the world.

In jewellery our initiatives benefit from imaginative commercial partnerships with leading influencers working at many different points in the value chain.

Our Government Affairs team works with reserve asset managers around the world to demonstrate how gold can help central banks meet their strategic investment objectives, manage macro-economic risks and enhance liquidity in periods of financial distress. We achieve this through our ongoing research programme, public education seminars and closed door sessions with central banks around the world. We work closely with global policymakers and influencers, ranging from politicians and regulators to world class think tanks and international organisations, where we inform, engage and influence key debates. Past involvement includes the reform of the international monetary system, the development of prudent liquidity and capital standards in the global banking system, and the implications of the shift in the world’s economic epicentre from west to east.

Read more about partnership with our Government Affairs team.